Polaroid Moment 2.0 is...
Category: DFM, ID, CMF
Time: 2019 Fall, + 2021 Spring 3+6 weeks
Software: Procreate, Solidworks, Keyshot, PS
For Polaroid instant camera fans. Do you find that it is somehow inconvenient to take your one step - 2 while traveling or hanging out with friends.
No worries, Inspired by the Polaroid one step -2, the Polaroid Moment is the phone with instant film system. you can insert one Polaroid film and make one of your treasured moment printed out immediately.
Let us be totally honest, what is the impression of a smartphone from the past 10 years.
A rectangular block with various thicknesses and front profiles that is also a pack of tech. I do somehow understand the reason why the phone need retain such a timeless form, but the game is about to change, there is something happening in the phone industry that may lead to a much exciting future!
Except for the LiDAR technology to make Iphone 12 become AR-ready, the MagSafe feature is another exciting feature that may propose a wide accessary market. But, is this enough? What is a step further?
The frontside of a phone has to be a screen for software interaction, but what will the back of a phone be in the future? Just becoming thinner and thinner? Compared with this sad fact, perhaps consider it as a mass to contain hardware components to support a secondary function will make more sense. For example, make a phone become a portable high end speaker, or embedding an instant film printing system..
Lens pack ( Injection Molded Plastic )
Lens pack Cover ( Injection Molded Plastic )
Waterproof rubber sealing strip
Motor + Battery + Axis to roll film
Strengthened structure, also designed to secure the film pack in place
I-type Polaroid instant film pack
Switch to open the film pack storage cover
Speaker holes + Type-c charging port
Instant film pack storage Conver
Sim Card Slot
Process and Decision Making
I tried various form factors and surface transitions and finally went with a more holistic, roundish proportion with controlled chamfer outline around the concave surface for camera lens
For the rough idea of back graphic layout, I tried both modern and classic ways, trying to bring enough brand awareness meanwhile keep it clean and minimalistic.
After the final revision of CAD, I explored 3 more detailed graphic layouts with subtle differences on all views, after struggling, I finally chose to go with a more clean, modern style, which still brings enough brand awareness and indicate the essential function with personality.
The Final Result
Catch the moment! Equipped with the most advanced action camera lens in the world, this is the next generation of your favorite outdoor photography partner.
The Polaroid Moment 2.0 is ergonomically designed to be held in both horizontal and vertical positions to handle different shooting environments and scenarios.
Instant film camera re-imagined, the Polaroid Moment 2.0 can print out photos at any time, anywhere! Users have the freedom to choose printing the photo out immediately by simply pressing the button on the left side of the phone or printing out the photos later via software control.
The Polaroid Moment 2.0 uses the iconic pack of I-type film with up to 20 for one pack. The film pack storage cover can be opened by simply slide the red switch near type-c charging port and then slide and rotate the cover.
3 lens options are offered to optimize the efficiency when switching between different environments and photography scenarios. All those 3 lens can be magnetically attach to the back of the phone.
There are 3 various CMF choices available for users with different personality and culture background, I call them from left to right: dynamic sport version, fresh classic version, and Chinese new year version,