Canoo Rover Station
Category: Industrial design, near future concept design, team collaboration
Time: 2022 Spring, 14 weeks
Role: Industrial designer - Steven He
UI&UX designer - Gabriella Chen
The project aims to imagine the future of film crew workflow with the help of an EV brand, Canoo. Pubic always appreciate the effort film crew invest in each scene. But there must be a way to improve their creative workflow and reduce the heavy burdens.
" A writer needs a pen, an artist needs a brush, but a filmmaker needs an army"
- Orson Welles
Brand & Opportunity
The next decade is for EV. Canoo is one of the pioneers in the off-road EV market. They focus on creating the most utilitarian pick-up trucks & van for American lifestyle. Recently, they are deeply invested by NASA.
Hardware Design Opportunity
I was looking for something that deserve a hardware innovation. Based on the research, the production cart, also can be considered as their workstation, seems like something from the 70s, sophisticated, heavy, unsecured and expensive.
The result is a mobile workstation, an autonomous production cart integrated with high performance features for more organized and effortless workflow.
I paid lots of attention to details that help to deliver the satisfying experience with a sense of human touch.
I collaborated with an interaction designer, Gabriella Chen, in this project. Big portion of the collaboration are done via miro, we discussed a lot to make sure the hardware and software design are supportive of each other.